Prior to the July 7th bombings support for ID cards had appeared to be in serious decline. Back in 2003 YouGov had found a net approval rating of +63 for the introduction of ID cards, with support of 78%. By the week prior to the London bombing net approval had fallen to only +3, with support down to 45%.

The London bombing had an immediate effect upon public attitudes towards ID cards, with a YouGov poll just a week later showing support back up to 50% (net approval of +12). Populus and ICM polls through July showed similar leaps in support, with ID cards once again enjoying the support of over 60% of respondents.

A new ICM poll for No2ID, the campaign against ID cards, seems to indicate that support is back on a downwards trend. In June 2005 ICM/No2ID found that 55% of people thought ID cards were a good idea, while 43% thought they were a bad idea. ICM asked the question again this week, using identical wording, and found that 50% of people thought they were a good idea, while 47% thought them a bad idea.

Many people are (reasonably enough) suspicious about polls commissoned by pressure groups for campaigning purposes. In this case though, it is trend that matters – both polls were carried out using the same methodology, and the same wording and are therefore directly comparable. The poll suggests that levels of support for ID cards have returned to the levels we saw prior to the London bombings and that the rise in support was a purely temporary reaction to the bombing, furthermore support for them may still be falling.

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