Forced Choice

Conservative or Labour preference (“forced choice”)

YouGov: (1) If you had to choose, which would you prefer to see after the next election, a Conservative Government led by David Cameron or a Labour Government led by Gordon Brown? (2) If you had to choose between the two, which would you prefer to govern Britain? A Conservative government led by David Cameron/ A Labour government led by Gordon Brown
Communicate Research: (1) If you had to choose between a Labour government led by Gordon Brown and a Conservative government led by David Cameron, which would you vote for?
    Survey End Date CON (%) LAB (%) Con Lead
YouGov/Telegraph (1) (Cameron/Brown) 19/12/07 45 35 +10
YouGov/Telegraph (1) (Cameron/Brown) 28/11/07 42 35 +7
YouGov/Telegraph (1) (Cameron/Brown) 24/10/07 39 42 -3
YouGov/Telegraph (1) (Cameron/Brown) 21/09/07 32 47 -15
YouGov/Telegraph (1) (Cameron/Brown) 21/08/07 33 49 -16
YouGov/Telegraph (1) (Cameron/Brown) 29/06/07 36 43 -7
YouGov/Telegraph (1) (Cameron/Brown) 23/05/07 41 38 +3
YouGov/Telegraph (1) (Cameron/Brown) 25/04/07 45 35 +10
YouGov/Telegraph (1) (Cameron/Brown) 28/03/07 44 34 +10
YouGov/Telegraph (1) (Cameron/Brown) 24/01/07 44 38 +6
YouGov/Telegraph (1) (Cameron/Brown) 20/12/06 45 32 +13
YouGov/Telegraph (1) (Cameron/Brown) 30/11/06 43 34 +9
YouGov/Telegraph (1) (Cameron/Brown) 26/10/06 46 33 +13
YouGov/Telegraph (1) (Cameron/Brown) 24/08/06 43 36 +7
YouGov/Telegraph (1) (Cameron/Blair) 23/06/06 45 36 +9
YouGov/Telegraph (1) (Cameron/Brown) 23/06/06 44 38 +6
YouGov/Sunday Times (2) (Cameron/Brown) 10/02/06 37 43 -6
YouGov/Telegraph (1) (Cameron/Brown) 24/11/05 37 46 -9
Communicate/IoS (1) (Cameron/Brown) 13/10/05 26 44 -18
Communicate/IoS (1) (Davis/Brown) 13/10/05 26 45 -19
YouGov/Telegraph (1) (Howard/Blair) 29/09/05 35 50 -15
YouGov/Telegraph (1) (Clarke/Brown) 29/09/05 25 44 -19
YouGov/Telegraph (1) (Howard/Blair) 24/08/05 38 50 -12
YouGov/Telegraph (1) (Howard/Blair) 28/07/05 34 53 -19
YouGov/Telegraph (1) (Howard/Blair) 30/06/05 36 52 -16
YouGov/Telegraph (1) (Howard/Blair) 26/05/05 34 50 -16
YouGov/Telegraph (1) (Howard/Blair) 04/05/05 35 52 -17
YouGov/Telegraph (1) (Howard/Blair) 28/04/05 36 50 -14
YouGov/Telegraph (1) (Howard/Blair) 21/04/05 37 52 -15
YouGov/Telegraph (1) (Howard/Blair) 14/04/05 37 50 -13
YouGov/Telegraph (1) (Howard/Blair) 10/04/05 37 51 -14
YouGov/Telegraph (1) (Howard/Blair) 06/04/05 37 49 -12
YouGov/Telegraph (1) (Howard/Blair) 24/02/05 36 46 -10
YouGov/Telegraph (1) (Howard/Blair) 28/10/04 38 47 -9
YouGov/Telegraph (1) (Howard/Blair) 24/06/04 41 43 -2
YouGov/Telegraph (1) (Howard/Blair) 29/04/04 41 41 0
YouGov/Telegraph (1) (Howard/Blair) 25/03/04 44 42 +2
YouGov/Telegraph (1) (Howard/Blair) 27/11/03 38 40 -2
YouGov/Telegraph (1) (Howard/Blair) 31/10/03 39 42 -3
YouGov/Telegraph (1) (IDS/Blair) 28/08/03 40 43 -3