Historical polls

After hours of slaving in the library Mark Pack has put up a spreadsheet of all the polls he’s been able to locate since 1943 – you can download it from Mark’s site here. It’s relatively easy to find polls back into the 1980s when MORI and ICM’s predecessor Marplan were active. It becomes more difficult as you go back into the 1970s and before, when increasingly one can only find the regular Gallup polls, and polls from the election campaigns, with mid-term figures from NOP, RSL, ORC and in-house newspaper polls not easily accessible.

Guilt tripped by Mark’s hard work, I’ve updated the historical polls listed down the right-hand sidebar of the site to go back to 1970 (pre 1992 data is mostly courtesy of Mark!). I shall try to add some nice graphs to them all… assuming I don’t get sidelined and forget about them like I did last time.


Christmas open thread

No polls over Christmas of course, but here’s an open thread for those of you seeking to escape from Christmas preparations. Reflections on the year just gone? Predictions for next year? No need to stay on topic, but please do try and remain civil and rise above “Brilliant year for party I support and I predict that next year things which I would really like to happen will happen” ;)


Polls tonight

I am out tonight, so won’t be updating the blog until later. Due tonight we will have the daily YouGov poll for the Sun, and I am expecting Populus’s monthly poll for the Times. We have also yet to see anything from ICM for the Guardian this month.

I’ll update later when I return.


MarketingMeans have their latest monthly poll of voting intentions in the South-West region for the The Western Morning News & Western Daily Press (or, at least, most of it – it excludes Poole & Bournemouth). Topline figures with changes from the June/July poll are CON 40%(-2), LAB 21%(-7), LDEM 21%(+5), UKIP 9%(+7), GRN 4%(-1). Full tabs are here.

A big drop in support for Labour, and a recovery for the Liberal Democrats… though I’d add my normal caveat about being cautious about any sudden movement in polls. So far this year MM’s regular South-West poll has been pretty steady and consistent (see below), so this big jump is quite surprising – we’ll have to wait till next month to see if it is sustained.


There is a post over on Conservative Home rounding up the polling at the end of year. While some of it is somewhat optimistic for the Tories (for example, I probably wouldn’t say that the public back Osborne over Balls as best Chancellor – when YouGov last asked it 25% chose Osborne to 23% for Balls, so close to one another as to make no real difference. I’d characterise is as the public being less than enamoured with either or them!) there’s nothing that I’d violently disagree with, though it does rather gloss over public concern about the government’s economic policy, which the public tend to back through gritted teeth rather than any enthusiasm (polls consistently show that people think cuts are too deep, too fast and bad for the economy… but are necessary none-the-less. People don’t like the medicine, think it may be making things worse, but see no alternative).

The interesting question though is ConHome’s first point – did “Hackgate” damage the Conservatives? Taking one single day’s poll each month is needlessly simplistic when you’ve got a poll a day, much better to take the average of each month. Hackgate really broke around about the 4th July, when it was revealed that Milly Dowler’s phone had been hacked (obviously the story had been rumbling for years before, but that was the point it boiled over). In June the daily YouGov polls had the Conservatives on an average of 36.8%, in July the average was 35.8%. The average Labour lead in June was 5.5 points, in July it was 7 points. Those differences would not be significant between two individual polls, you’d rightly dismiss them as random margin of error. Between averages of 20-odd polls in each month, they show a genuine movement.

So, is it cut and dried that “Hackgate” did damage the government? Not sure – let me give you two alternative scenarios. The graph below shows a rolling five day average of the YouGov daily poll since last October, with the monthly average lead in each calender month.

We can see the Conservatives still in the lead late last year, then Labour pulling ahead in January as the country went into negative growth and concerns over the economy and the government’s economic policy grew. That trend continued and peaked in March, with an average Labour lead of 7.2 points. After that it drops – why? There are a number of possible reasons, there was more positive economic news for a while, perceptions of Ed Miliband were beginning to sour, a fair chunk was almost certainly due to the local elections and the perception that the Conservatives had done better than expected and Labour worse. Either way, in May the average Labour lead was down to 4.1 points. Since then the Labour lead has been on the rise again.

So, one explanation is that the Labour lead has risen because of “hackgate”, perceptions of Miliband improved (which on the evidence we have is indisputable, though who knows if it will last), doubts over the government have increased and it has had a small but definite effect on voting intentions.

The alternative explanation is that the Labour lead was rising anyway due to other factors – it rose by 1.4 points between May and June, then 1.5 points between June and July. If that’s the case it could be down to fading effect of the local elections and worsening economic tidings, with hackgate just a brief blip on a pre-existing underlying trend. Clearly there is no way of knowing for sure – perhaps the best view to take is that Hackgate may or may not have contributed to the ongoing drift of support away from the Conservatives towards Labour.