Regular polling remains sparse given the ongoing inquiry and that we’re in that odd sort of political interregnum with Labour yet to elect their new leaders, but there have been a couple of polls on the Labour contest and the EU. A new ORB poll on the Labour leadership earlier in the week showed Andy Burnham was seen as the candidate most likely to help Labour’s chances at the next election (36%), followed by Liz Kendall on 25%. Full tabs are here.
I would be extremely cautious of polling about the Labour leadership election. Essentially there are two real questions about the Labour leadership – who is going to win, and who would be best at winning votes for Labour. For the first one, we need a poll of Labour party members, and we don’t have a recent one (there is some data from a YouGov poll of party members for Tim Bale & Paul Webb, but that was done straight after the election before the candidates were clear). For the second, I suspect any data is fatally flawed by the public’s low awareness of the candidates – right now, polls about the Labour leadership are little more than name recognition contests. Looking at the tables for the ORB poll it looks to me as if the main reason the prospective leaders scored so highly is that the question didn’t offer a don’t know option, if it had, I bet the don’t knows would have had a runaway victory.
Worth looking at as a corrective is this ICM poll on the Labour leadership that asked people to identify photos of Andy Burnham, Yvette Cooper, Liz Kendall and Jeremy Corbyn. 23% were able to identify Burnham, 17% Cooper, 10% Kendall and 9% Corbyn. Essentially, if 90% of the respondents to a poll can’t even recognise a photo of Liz Kendall or Jeremy Corbyn, how good a judge are they going to be on what sort of Labour leader they’d be? “I’m a particular fan of the one I’ve never heard of and know nothing at all about” said no one, ever.
Sky poll on the EU
SkyNews have released a poll they have carried out themselves amongst a panel of BSkyB subscribers. The poll itself shows nothing particularly new (people think the EU is good for the British economy by 39% to 31%, etc, etc), but the concept itself is interesting – it’s a proper effort to get a representative sample from their subscriber database, weighted by age, gender, past vote, Experian segment (as an alternative to class), ethnicity, tenure and so on. It is, however, unavoidably only made up of Sky subscribers, which will bring with it its own biases. The question is to what extent those biases can be cancelled by their weighting and sampling. We shall see. The tables for this first poll are here.
Last week there were two Parliamentary debates on regulating opinion polls. The first, last Thursday, was prompted by Lord Lipsey and concerned whether polling companies needed regulating to prevent them asking leading and biased questions – though it was largely made up of the specifics of one single poll on mitochondrial donation. The other was the second reading of George Foulkes private members bill regulating opinion polls, which includes a good response from Andrew Cooper of Populus. Lord Bridges for the government stated they had no plans to regulate polls. Lord Foulkes’s bill was nodded through to the committee stage, so will trundle on for a little longer.
Finally there’s a great piece by Matt Singh on pollster herding here. Matt mentions some of the possible reasons for herding, but more importantly actually does the sums on whether there was any herding… and finds there wasn’t. The spread between different pollsters in the final polls was very much in line with what you’d expect to find.