Ipsos MORI’s monthly political monitor is out in today’s Standard. Topline figures are CON 30%(-4), LAB 33%(nc), LDEM 8%(+1), UKIP 16%(+1). The 16% for UKIP is up only one since last month, but that makes it the highest UKIP score MORI have yet recorded. There was a similar pattern in this morning’s YouGov poll for the Sun – topline figures were CON 30%, LAB 34%, LDEM 8%, UKIP 18%, beating YouGov’s previous UKIP high of 17 (Tabs are here: MORI, YouGov)


The very last pre-election poll of the referendum campaign is by Ipsos MORI, for the Standard, and has topline figures of YES 47%, NO 53%. Once again, it is bang in line with all other other companies, who to a man (or woman) have YES between 47%-49%, NO between 51-53%. Full result for the MORI poll will, in due course, be here.


Ipsos MORI still have a final final poll to come in tomorrow’s Evening Standard, but they also have a Scottish poll out tonight for STV. Topline voting intention figures with changes from their previous Scottish poll, right back at the start of August, are YES 49%(+7), NO 51%(-7). As with the YouGov, TNS and ICM polls they’ve shown a big shift towards YES over the last month and, as with everyone else, they end the campaign with YES and NO extremely close, but NO just an inch ahead. I’ll add tables later on…


This week will obviously be dominated by Scottish polling – we have Opinium’s first Scottish referendum poll tonight, and possibly a Panelbase poll, and then final call polls from at least YouGov, MORI, Opinium and Survation next week. In the meantime though a quick detour to update the latest GB voting intention polls; we had three of them on Friday:

Populus – CON 33%, LAB 37%, LDEM 9%, UKIP 13% (tabs)
Ipsos MORI – CON 34%, LAB 33%, LDEM 7%, UKIP 15% (tabs)
YouGov – CON 31%, LAB 35%, LDEM 7%, UKIP 16% (tabs)


The monthly Ipsos MORI political monitor has topline voting intention figures of CON 33%(+1), LAB 33%(-2), LDEM 7%(+1), UKIP 13%(-1), GRN 7%. Labour and the Conservatives are equal on 33, the first MORI poll since last November not to show a Labour lead. All the usual caveats apply – it’s just one poll, so in isolation is not any more meaningful than the ICM poll earlier this week showing a seven point Labour lead, it’s the wider trend that counts. Full tabs are here.

There’s a slight methodological tweak in this month’s poll – for the first time MORI conducted a proportion (20%) of the interviews via mobile phone. Past testing by MORI over the last five months suggests this doesn’t actually make any difference to the final figures, but it avoids a potential future risk.

MORI also had a batch of “how would you vote if X was leader” questions, to which I’ll add my normal note of caution. People are rubbish at answering hypothetical questions at the best of times, and here we are expecting people to say how they’d vote with X as party leader when they don’t know what direction X would set for the party, what their policies and priorities would be, how the media would react to them in the reality of leadership and so on.

Asked how they would vote with Boris as Conservative leader, there would be a five point Conservative lead, with Theresa May as leader there would be a 4 point Labour lead, with George Osborne as leader a 9 point Labour lead. Two extra caveats – there wasn’t a control question asking about current leaders, and these figures are not filtered by likelihood to vote in the way MORI’s main question is. The May v Osborne v Johnson questions are all exactly comparable, though Boris is undoubtedly flattered by being the best known, but some of the difference between this and the standard voting intention will be down to the effect of mentioning Miliband & Clegg in the question. As ever, hypothetical leadership questions are a bit of fun, they are unlikely to have any real predictive ability, so please don’t read too much into them.