If I could teach people one thing about public opinion it would be how little most of the political soap-opera actually matters. Lots of the stories that obsess the Westminster media hardly break through to the public at all. Those people who do notice it tend to be the most political, meaning they view stories and scandals through the prism of their pre-existing political support. They believe accusations against politicians from opposing parties and think their misdeeds are awful, but doubt accusations about their own party and give their own party’s politicians the benefit of the doubt. The result is that most political stories don’t actually have that much impact on political support.

The row over Jeremy Corbyn and whether or not he laid a wreath to commemmorate people connected to the Munich Olympic Massacre is a classic example of this. It has been the main political story for the last four days, yet YouGov polling today suggests it will have little impact. Only 6% of people say they are following the story closely, 20% fairly closely. Over half of the public say they aren’t following the story at all all (27%) or are completely unaware of it (26%).

Amongst the three-quarters of respondents who were at least aware of the story people think, by 44% to 21%, that Corbyn has not given an honest account of his attendence, and by 44% to 25% people think he probably did take part in a wreath laying ceremony for some of those responsible for organising the Munich Olympic massacre. However, this does not necessarily mean it has actually damaged Labour, as most of those who have reacted negatively to Corbyn are people who were opposed to him to begin with; most Labour supporters have given him the benefit of the doubt.

Overall, 16% of those who were aware of the story (that’s 16% of 74%, so about 12%) say it has made them think worse of Corbyn, but 68% say it has made no difference (21% because they had a good impression of Corbyn and still do, 47% because they had a negative impression of Corbyn and still do). Even that 16% is mostly made up of Conservative and Lib Dem supporters, who presumably were not Corbyn admirers to begin with. So while this affair may entrench existing negative views of Corbyn among those who already held them, it seems unlikely to do much to reduce his support. Full tabs for the YouGov polling are here.

Meanwhile there are two new voting intention polls from the last couple of days (note they were both conducted mostly or wholly before the wreath controversy).

BMG for the Independent have topline figures of CON 37%, LAB 39%, LDEM 10%, UKIP 5% (tabs here)
NumberCruncherPolitics have topline figures of CON 38%, LAB 40%, LDEM 8%, UKIP 5% (tabs here.

Three new polls over the last few days. Firstly, the regular ICM poll for the Guardian has topline figures of CON 43%(+1), LAB 40%(+1), LDEM 8%(nc). Fieldwork was over the weekend and changes are since the start of the month. There is no signficiant change from last month, but it is the fifth ICM poll in a row to show a (very small) Tory lead. The full tables are here.

The ICM poll also contained a couple of Brexit questions. By 43% to 38% people were opposed to the idea of extending the transition period beyond 2020 (as you might expect, this largely split along Remain/Leave lines). On the customs union, 35% of people wanted Britain to Leave the customs union, 24% wanted Britain to stay, 26% wanted a compromise. I suspect many respondents do not have a good idea what the Customs Union is, and that questions like this are heavily influenced by the wording. As it is, it once again splits very much down Remain/Leave lines – the reason that leaving the customs union came up ahead was because most Leavers picked it, while Remainers were more evenly split between staying and a compromise.

Secondly there was a new BMG poll for the Independent. Topline figures there were CON 39%(nc), LAB 39%(+1), LDEM 10%(-1). Fieldwork was right at the start of May, before the local elections, and changes are since mid-April. Full results are here

Finally, at the weekend there was a new online Survation poll. Fieldwork was Tues-Thurs last week and topline voting intention figures with changes from April were CON 41%(+1), LAB 40%(nc), LDEM 8%(-1). As regular poll-followers will know, Survation tend to produce figures that are more favourable to Labour than average, so while this poll too shows Labour and Conservative neck-and-neck, it’s very much in line with the trend that most other companies have shown. Essentially, Survation have gone from showing a Labour lead of around 5 points late last year, to showing the parties neck-and-neck now. Companies who were showing the parties neck-and-neck last year are now showing the Tories with a small lead. The overall leads are different, but the trend is the same. Full tabs for the Survation poll are here.

Survation also asked voting intention in a hypothetical second referendum (the only company who regularly publishes this with proper likelihood to vote) – topline figures there were Remain 50%, Leave 50%.