Below is the updated graph of the net impression figures for senior Labour party politicians from YouGov’s BrandIndex tracker, now including the effect of the Labour party conference. Click on the graph to see a larger version of it.


The figures are all based on a five day rolling average, so it will take a few days for a full effect of the conference to work its way through onto the graph, but the figures already tell an obvious story. There is a general upwards trend in ratings after a Labour conference that could have been dominated by infighting, but wasn’t. The most striking increase is in Tony Blair’s ratings, which have shot upwards since his powerful leaving speech – his ratings are now at the highest level yet recorded on the BrandIndex political trackers, above those recorded before the prisoner release scandal and “Labour’s Black Wednesday”.

Gordon Brown’s figures are up as well, but were gradually recovering from the slump that followed Tom Watson’s resignation even before the conference, which doesn’t seem to have speeded the pace of his recovery. He remains below his ratings prior to Watson’s resignation.

There is also a noticable increase in perceptions of John Reid. Alan Johnson’s figures do not seem to have been affected by the conference, but have been slowly rising over the past month.

The chart below, based up on the 3-day rolling averages (i.e. around 1,875 responses, so still reasonably robust) shows the contenders ratings before and after the party conference.

NET rating 22 Sept NET rating 28 Sept Change
Tony Blair minus 31 minus 19 UP 12
John Reid minus 12 minus 7 UP 5
Gordon Brown minus 28 minus 24 UP 4
Alan Johnson minus 7 minus 6 UP 1
David Miliband minus 13 minus 12 UP 1

Given that John Reid’s speech was on the final day of conference, his boost was probably more to do with his ‘victory’ in Newsnight’s focus group on the Labour leadership (or more to the point, given that not many people actually watch Newsnight, the media speculation that followed it). He may yet get a further boost (or a reverse) as data from after his conference speech comes in.

There haven’t been any voting intention polls since the party conference yet, but if the boost in people’s perceptions of Tony Blair is in any way echoed in voting intentions Labour should see a healthy conference boost. We shall see…

*As ever, BrandIndex does not use a nationally representative sample, but a sample that is slightly skewed towards younger and wealthier respondents. However, because the demographic make-up of the sample is consistent from day to day, trends within the data will be broadly accurate. The political figures are calibrated to match the answers given in a parallel nationally representative sample.

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