The monthly Ipsos MORI poll which I’ve been expecting for a couple of days has finally appeared. Topline figures with changes from last month are CON 32%(+1), LAB 42%(-2), LD 11%(-1), Others 15%. There is a reduction in the Labour lead since last month, but this is probably largely a reversion to the mean after an unusual poll last month.
MORI have also asked some questions on the Olympics and how it has changed people’s opinions on various political figures. 61% of people said it has has had a positive effect on their opinion of Boris Johnson, 43% on their opinion of David Cameron, 70% the royal family, 81% the BBC and 39% the NHS. I’m always somewhat dubious about questions asked in this format as it risks people who have a positive or negative opinion of the thing being asked about anyway saying positive/negative even if their opinion is unchanged (it’s why when YouGov ask about it they give two no difference options, a positive and negative one, so people can express a positive/negative opinion of something without saying their opinion has changed).
We can be more confident looking at MORI’s regular leader trackers, where they show a sharp upward spike in all three party leader’s approval ratings, as well as an improvement in the government’s approval rating. The feel-good factor from the Olympics does seem to have resulted in more charitable public feeling on many issues… but hasn’t affected voting intention.