Another question in ICM’s poll appears to be exceptionally good news for the Conservatives – David Cameron is now seen as the best Prime Minister for the environment. A grand coup for the Tories? Perhaps not.

If you look at the wording of the actual question though it’s not so good for Cameron. Most people answer questions like this according to their party polictical preference – the majority of Conservative supporters think David Cameron would be best for the environment, and the majority of Labour supporters think Gordon Brown or Tony Blair would be best for the environment…and there’s the rub. The reason that David Cameron came out top is because Labour supporters’ preferences were split between Blair and Brown, but there was only Conservative option in the question.


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