The full results of Ipsos MORI’s latest poll are now available here. We’ve all seen the topline figures by now.

Approval ratings remain pretty much the same – there has been no further slump in government or Brown’s ratings (in fact Brown’s dire net rating of minus 45 is the best he’s had for a couple of months), not any real change in Nick Clegg’s rating. There is even some sympathy for Brown – asked if he is “doing a reasonable job in difficult circumstances” 51% of people agreed.

The most interesting and unusual questions in the survey were a series of open ended questions asking people to say in their own words what they liked or disliked about David Cameron and Gordon Brown. Only 45% of people could find anything at all positive to say about Brown, and the most common positive was his experience – cited by 10% of people, followed by sound judgement (5%), honesty, being a family man, being a strong leader or statesman or his personality, all named by 4% of people.

On the negative front, 79% of people found something to say. The most common criticisms were that he is untrustworthy (13%), indecisive and dithering (12%), being a poor leader (10%), doesn’t keep his promises (7%), don’t like his style (7%), incompetence (6%) and being out of touch (6%). 5% said they disliked everything about him.

Turning to David Cameron, 60% of people managed to think of something positive about him. These were mainly his youth and personality (both cited by 9%), being a family man, ordinary and in touch and being a good speaker (all 8%), being a modern fresh view, offering a change (7%), his image (6%) and being a good leader or a kind and caring man (both 5%).

Turning to Cameron’s negatives, 57% of people found something to criticise. As with Gordon Brown, the most common criticism was that he was untrustworthy (9%), followed by his image, making promises he can’t keep and his “poshness” – all mentioned by 5% of people. After that, 4% thought he was smarmy, 4% pompous and 4% indecisive.

There is nothing particularly surprising in the figures – the images are largely those we would expect (Gordon Brown is seen as an experienced, solid, decent figure… who has made a poor, indecisive leader who people don’t trust and think is incompetent and out of touch. David Cameron is seen as a young, fresh, modern family man… but one who is a bit smarmy and posh) it is always valuable though to have proper open ended questions to get real views, rather than those the fit into the boxes the interviewer offers.


13 Responses to “More from MORI’s latest poll”

  1. Hi Anthony,
    There’s a typo in your code. <a herf=..

    The numbers are here.

    http://www.ipsos-mori.com/_assets/pdfs/september%2008%20political%20monitor%20topline.pdf

  2. I just find it incredible that the results of this poll have not been highlighted on the BBC all day. Not even on their news website!

    A political party in a three party system gets over 50% of the vote and it’s less news worthy than “Brown pledge to ‘clean up’ City”!

    I can’t help thinking that if the beeb reduced it’s bias just a little that the gap in the polls would widen much further.

  3. Sorry Ivan your prejudice is showing–if Brown doesn’t deliver now on finance then we are all stuffed; capitalism fails. A leading percentage in a poll when an election isn’t near is irrelevant. It’s not BBC bias it’s fair news rating-one matters for us all tomorrow. Your view about this one off opinion poll merely shows your bias, not the BBCs. WE are all nerds as we all like polls, but get a grip on the real world!

  4. It’s funny how on tonight’s Newsnight programme Frank Luntz’s focus group showed Nick Clegg as by far the most popular leader – on the day after a poll comes out with his party on 12% compared to 52% for the Conservatives.

  5. ANDY STIDWELL :- must be one of the 12% loyal Liberals still left – lol.

    IVAN THE TERRIBLE :- wrote about the bias of the BBC and not taking advantage of the massive POLL difference between Labour and the Tories – after watching tonight’s edition of Question Time i am a mind to agree with him – the audience had a fair amount of Labour stooges and implants in there – laughing and heckling Alan Duncan – disgraceful behaviour !

  6. thats alright mike when the tories wipe the floor with Nu labour at the next election and all you see on the day after election ight is 127 labour Mp’s then who will be heckling and laughing not labour, my thorugh is that as soon as the conservatives put beaf on the bone of their remaining few policy goups then we will see another up turn in conservative voters Ex lib dem and labour alike. we could i know its early yet but if this patern continues we could see a supper majority thats over 200 or 100 mps over every one ells that has not been seen for some years.

    final result if the figuers are right:

    CON 476 +268
    LAB 128 -219
    LD 14 -52
    SNP 8 +2
    PC 4 +2
    IND 1 -1
    RES 1 0
    OTH 18 0 NORTHERN IRELAND PARTY’S

    CON MAJ 302

  7. thats alright mike when the tories win the next election and at the minuet it looks like they will Nu labour will be down to just over a 100 mps and all you will see on the day after election night is 127 labour Mp’s then who will be heckling and laughing not labour, my thorugh is that as soon as the conservatives put beaf on the bone of their remaining few policy goups then we will see another up turn in conservative voters Ex lib dem and labour alike. we could i know its early yet but if this patern continues we could see a supper majority thats over 200 or 100 mps over every one ells that has not been seen for some years.

    final result if the figuers are right:

    CON 476 +268
    LAB 128 -219
    LD 14 -52
    SNP 8 +2
    PC 4 +2
    IND 1 -1
    RES 1 0
    OTH 18 0 NORTHERN IRELAND PARTY’S

    CON MAJ 302

  8. soory about the same post twice andy blocked my first one so i changed the wording slightly but both were put up after that sorry!!!!!

  9. It’s strange how the Tories are on 52% in the polls, but in terms of the actual situation in parliament they still have only – I think – 196 MPs, which is an incredibly low number. Michael Foot had more MPs in 1983, although the polls are showing Labour is heading for a Michael Foot style result if things don’t change for them.

  10. Looked like he’d just come from his sunbed. Statistically, there must have been at least 24% Labour supporters in the audience. Why are they regarded as “stooges”? I suspect the “oracle” has lost his elgins as a result of failing to foresee the the banking collapses.

  11. If the LibDems had had more success in actually running councils rather than just getting protest votes perhaps they would be taken more seriously.

  12. My local Lib Dem council was named and shamed by the Audit Commission and given a very bad report on Social Services, before it was voted out in 2002.

  13. Jack, You are right, I am biased, I’ll admit I’m one of those who’d like to see the back of our current government.

    Unlike me the BBC, however, should be impartial.

    You say “It’s not BBC bias it’s fair news rating” and I’d believe that ok if they had at least given it ANY COVERAGE AT ALL but they didn’t. Sky news and the papers all managed to.

    I just think there is mounting evidence in recent months that the Beeb are giving Labour an easy ride.

    Also the Poll nerd in me was dissappointed after looking forward to seeing ‘graphs’ and analysis etc, admit it you were too! ;-)