Staffordshire Moorlands

2015 Result:
Conservative: 21770 (51.1%)
Labour: 11596 (27.2%)
Lib Dem: 1759 (4.1%)
Green: 1226 (2.9%)
UKIP: 6236 (14.6%)
MAJORITY: 10174 (23.9%)

Category: Safe Conservative seat

Geography: West Midlands, Staffordshire. Part of Staffordshire Moorlands council area.

Main population centres: Leek, Biddulph, Werrington, Brown Edge, Endon.

Profile: The rural area to the east of Stoke-on-Trent, the electorate of the seat is mostly in the commuter towns and villages to the west of the seat, the eastern half of the seat is made up of the hills and moorlands of the Peak District National Park. The Peak District location and Alton Towers Amusement Park at the southern end of the constituency make tourism and leisure important factors in the local economy.

Politics: Staffordshire Moorland was created from its predecessor Leek in 1983 and initially won by the Conservatives. It was held by Labour between 1997 and 2010, but this co-incided with a period of more favourable boundaries for Labour, with the town of Kidgrove being added in 1997 and removed again in 2010.

Current MP
KAREN BRADLEY (Conservative) Born 1970, Newcastle under Lyme. Educated at Buxton Girls School and Imperial College London. Former Chartered accountant and tax advisor. Contested Manchester Witherington 2005. First elected as MP for Staffordshire Moorlands in 2010. Government whip since 2012-2015. Junior minister for home office since 2015.
Past Results
Con: 19793 (45%)
Lab: 13104 (30%)
LDem: 7338 (17%)
UKIP: 3580 (8%)
MAJ: 6689 (15%)
Con: 15688 (35%)
Lab: 18126 (41%)
LDem: 6927 (16%)
UKIP: 3512 (8%)
MAJ: 2438 (6%)
Con: 15066 (35%)
Lab: 20904 (49%)
LDem: 5928 (14%)
UKIP: 760 (2%)
MAJ: 5838 (14%)
Con: 16637 (33%)
Lab: 26686 (52%)
LDem: 6191 (12%)
MAJ: 10049 (20%)

*There were boundary changes after 2005

2015 Candidates
KAREN BRADLEY (Conservative) See above.
TRUDIE MCGUINNESS (Labour) Born Biddulph. Educated at Biddulph High School and Oxford University. College director.
JOHN REDFERN (Liberal Democrat) Born 1959. Educated at Warwick University. Retail supervisor. Staffordshire Moorlands councillor. Contested Stoke on Trent Central 2005, 2010.
Comments - 31 Responses on “Staffordshire Moorlands”
  1. Rough result for Staffordshire Moorlands, (assumes split divisions voted the same throughout, with 60% of Caverswall and 75% of Churnet Valley in the constituency, which pretty much gives the correct electorate figure):

    Con 6,255
    Lab 5,083
    UKIP 4,804
    LD 1,444
    Ind 669
    Green 87
    Others 761

  2. A satisfactory result from a Conservative point of view- the boundaries are not at all helpful for Labour here now.

  3. ‘the boundaries are not at all helpful for Labour here now.’

    The removal of Kidgrove has made this seat very difficult to envisage a Labour win in the near future

  4. Tim is correct. This constituency’s destiny tends to depend on whether Kidsgrove is included. Labour of course doesn’t need its presence in Stoke-on-Trent N to win easily there. Labour has some decent support in Leek & Biddulph but it’s not usually going to be enough.

  5. I don’t think it’s partisan to say that Kidsgrove doesn’t really fit into this constituency. When you look at ElectionMaps the area is round the other side of Stoke-on-Trent from Staffordshire Moorlands and clearly belongs in Newcastle-under-Lyme.

  6. Quite true but it was in the old Leek constituency and it was included again following the last but one review while villages much closer to Leek were put in Stoke North. One of the more bizarre outcomes of that particular review.

  7. Not sure when Labour’s selection meeting is for this, or the actual selection timetable (shortlisting). At one least of the names in the running for PPC is Leek councillor Darren Price. He has a campaign website up already:

    Got a fairly good CV.

    Apart from Cannock Chase, I can’t see Labour regaining any of their lost Staffordshire seats in 2015. I think it should be a chance for them to try become competitive in the region again (i.e. winning more council seats, securing at least a decent % swing in the general election) however. But boundary changes in this seat haven’t helped so there lies a challenge.

    Also, I notice that former MP Charlotte Atkins is a councillor in the borough now.

  8. Runs in the family, that – her dad Ron Atkins was a Preston city councillor for years after losing Preston N for Labour in 1979, finally retiring in his 90s only a few years ago.

  9. Labour selection: Trudie McGuinness.

  10. CON HOLD MAJ : 3%
    CON 38
    LAB 35
    UKIP 13
    LD 11
    GRN 3

  11. ^There is no way Labour would get that close. The best they could hope for would be to take Karen Bradley’s majority under 10% which is do-able. But Staffordshire save for Stoke-on-Trent is moving away from Labour.

    A strong UKIP vote looks likely to develop here going by the 2005 and 2010 results.

  12. The UKIP candidate in 05 and 10 was a councillor in Leek and a well known local figure clearly with a personal vote, which explains the high vote. He has since died.

  13. On Thursday, the Conservatives gained a seat in Cellard Head ward of Staffordshire Moorlands from the Staffordshire Independents.

  14. George Langley-Poole has been selected as UKIP candidate for Staffordshire Moorlands:

    Their candidate in 2010 was Steve Povey who sadly died of cancer in 2011.

  15. Times have changed. The sitting Tory mp and her constituency chairman have alienated many older voters with their stance on various liberal issues. Many older long term Tory voters feel that their less liberal values make them unwanted in the ‘modern’ local set up. Taking a poll of my family and friends in the SM voting area I find that 2 who voted Liberal at the last general election say they will vote Labour this time.6 who voted Conservative will vote for the UKIP candidate, 3 unchanged conservative,4 unchanged Labour and 1 who intends not to vote at all this time (missing to vote for the first time in 40 years). If my findings were in anyway representative of your family/ friends ,then I think the Conservatives could well lose this time despite the loss of kidsgrove votes.I think Labour may steal this seat back with the UKIP vote being equal at least to the missing kidsgrove labour margin oner the Tories. Certainly hope that that Mathew whatshisnameknowitall from biddulph loses his council seat even
    nothing else goes right.

  16. Conservative Hold. 4,000 majority.

  17. CON hold but have a feeling majority here might be pushed to 3000 or less

  18. Karen Bradley in Number 10 at the moment.

  19. International Development I reckon.

  20. I think that being abolished. Either that or DCMS is. And there is no logical home for DCMS.

  21. I think both will be kepy. Patel DCMS, Bradley DFID.

    At full cabinet that only leaves Wales and Scotland (neither likely to change) and Leader of the House.

  22. Business, Innovation and Skills, surely?

  23. Bussines has been merged with Energy and given to Greg Clark.

  24. Oh no, Greg Clark gets Business (with its new name etc)

  25. Karen Bradley gets DCMS.

  26. Karen Bradley remain in her post.

  27. Result of the Leek East by-election tonight :
    LAB: 45.0% (+25.6)
    CON: 28.9% (+1.1)
    IND: 19.5% (+19.5)
    LDEM: 6.6% (+0.7)

    Lab gain from Con. This is a far better result than Labour achieved in the general election in this constituency.

  28. Isn’t that a non-story? Capita/TVL are well-known for their aggressive and threatening letters (which they send monthly to people that don’t have a TV licence). This includes letters saying you are “under investigation” which will often be followed by sending their folk round to your house (you’re not legally bound to even talk to them so the best thing to do when you find out who they are is to say nothing and shut the door). They’re sales people remunerated on commission.

    Of course, many of those “under investigation” will be legally licence free (including me), but the tone of the letters is very aggressive and accusatory. Presumably designed more to frighten those that are watching without a licence, but it’s very hard for them to prove anyone is doing this.

    If the story had been watching TV (or iPlayer) without a valid licence, then it may be possible to cobble an article together.

  29. By-election 14/12/17

    Newchapel ward result:

    CON: 216 – 43.3% (-6.3)
    LAB: 197 – 39.5% (-10.9)
    KIDSGROVE INDEPENDENTS: 86 – 17.2% (+17.2)

    Conservative GAIN from Labour

  30. Leek West By-election, 22.03.18:

    Lab 487 43% (+23%)
    Con 370 37% (-1%)
    LD 218 19% (+8%)
    Ind 61 5%

    Lab Gain

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